by Dave Kahle | Oct 13, 2020 | B2B sales, best practices for sales people, key account sales, sales strategy
One area of business that is important to manage is prioritizing customers and prospects. Fortunately, it’s also the area of a sales job that will make the biggest impact on sales performance. From my personal experience as a salesperson for 30+ years, plus my...
by Dave Kahle | Oct 4, 2020 | growing a small business, key account sales, sales strategy
We are all familiar with the Pareto principle, which, when applied to the world of sales, says that 80% of the business comes from 20% of the customers. As a general rule, that 80/20 rule is accurate in lots of different situations. Whenever there is a large group...
by Dave Kahle | Sep 22, 2020 | B2B sales, key account sales, sales strategy
Effective salespeople and sales organizations understand the value of collecting good information about their prospects and customers. Good information leads to good decisions. Measuring sales potential in each account is something the most effective salesperson will...
by Dave Kahle | Sep 17, 2020 | B2B sales, key account sales, sales management
Why is it so difficult for us to do what we want to do? I believe there are two primary forces: Habit and Self-Image. Q. My salespeople all acknowledge the wisdom of spending more time in their high potential accounts, but they don’t do it. How can I get them to...
by Dave Kahle | Aug 19, 2020 | B2B sales, key account sales, sales management, time management for sales people
Question: I’ve heard you mention several times the importance of prioritizing and targeting customers. Can you shed some more light on this? Answer: Prioritizing accounts is a key issue with me, as I believe it is one of the ways to make the biggest, most rapid change...
by Dave Kahle | Aug 10, 2020 | B2B sales, key account sales, sales lessons, Sales Planning
Most salespeople love to be active – out in their territories, seeing people, solving problems, putting deals together. This activity orientation is one of the necessary characteristics of a sales personality. A day sitting behind a desk is their idea of...
