Sales Profiling for Sales Leaders: Assessing & Maximizing Sales Roles and Sales Functions

Measure Your Sales People's Capacity Like a Pro!

With our Profiling Assessment, you’ll finally be able to get solid data and objective performance metrics to know how to train, motivate, assign roles & functions, delegate, and resource your sales people. Learn their greatest assets — and their potential derailers.

Your Untapped Potenial

Potential is the untapped driving force that can take your team to the next level. Lost potential equates to lost revenue opportunity for the company, and lost income opportunity for the sales person.

The potential of your sales force, your leadership, and your company, has a direct correlation with the bottom line; chances are the potential of your sales team is much greater than their current yield.

We provide the consulting necessary to make the most urgent and important decisions about which salespeople have the innate characteristics for future revenue growth and profits. 

If you invest in your sales people and play to win — then so will your sales people. You don’t have to rely solely on your intuition; we can help!

You shouldn’t need a Psychology degree...
Just to Understand Your Sales People.

We know how challenging and frustrating it can be when trying to understand how to “Put the Right People, In the Right Seats” and to understand what their capacity is — and what your expectations should be. Every Sales Manager needs to be able to take the evaluation of a salesperson’s capacity out of the subjective –“I think, you think” – to the objective – “Here’s your strengths and what I can expect from you.” This eliminates a lot of negotiation and guessing with your sales team, diminishes the amount of effort, and focuses everyone on the one thing every sales team wants – greater productivity.  You’ll look like a superstar.

Take the emotions and the guesswork out of evaluating sales people.

Objectively measure a sales person’s natural strengths

Objectively measure a sales person’s potential derailers

Optimize your team by aligning roles and functions to their natural energies

Take the guess work out of the delegating, developing, and knowing what to expect from your team

With our assessments and consulting — you’ll gain eye opening insights into your sales team.

How is The Sales Resource Center Profiling Different?

You Get 1-on-1 Direction

For every single assessment, we will have a 20-30 minute phone call with you to strategically and tactically debrief the results. Incredible insights happen during these collaborations – take the guesswork out of the process.

We're 100% Sales Focused

We are totally sales focused and the results will be incredibly precise and easy to understand language for recruiting high-results salespeople.

Sales People Can't Trick Us

We go way beyond style, behavior,  and personality – straight to the DNA of the Central Nervous System (neurophysiology). We use the only tool in the world that can accurately assess mental disorder without a behavioral interview — Sales People can’t trick it. We’ll know if there is a bias set, and will work with you to decide whether or not to allow them to retake the assessment.

Management Support

Our support goes way beyond the data, and we help managers know how to ramp-up, develop, and motivate each individual.

Clear & Targeted

Our consulting and reports are easy to understand and written with a sales manager friendly language… You’ll love the clarity and simplicity.

We Take Out the Guess Work

You shouldn’t have to roll the dice when it comes to sales hiring screening and sales profiling. Today’s leaders face demanding challenges. Personality testing is a $500 million industry which makes finding the right assessments all the more difficult. Our clients want to know how well the instrument measures what it proposes, and how well it predicts their desired outcomes. We use one of the most psychometrically robust tools on the market; with an average coefficient alpha of .83 (among the highest of all assessments).

How It Works

STEP 1 – Purchase

STEP 2 – We’ll email you a link for the Sales Person to take an online assessment (will take them 20-30 minutes)

STEP 3 – We’ll compile the data and email you to schedule the consultation (usually within 3-4 business days)

STEP 4 – We’ll meet with you for a 20 – 30 minute debrief on the results (30 – 60 minutes for the first few until you’re familiar with the reports and the process). At the end of that call, we’ll email you the results.

Purchase Opportunities:

Assessment ONLY $279 / person


Purchase the assessments without any debrief or interpretation for $279 per candidate

Application & BenefitPerfect for the hiring manager who wants to get a quick overview as to the person’s suitability for the job.

Assessment + 30-minute PHONE Debrief $429 / person


Purchase the assessment with 1-on-1 Phone Debrief (with hiring manager only – candidates do not participate)

Application & Benefit: Ideal for the hiring manager who wants to get a deeper look at a candidate’s capabilities. Recommended for the person that you want to hire.


Assessment + 2-Hour GROUP ZOOM Coaching $879 / person


Purchase the assessment with GROUP ZOOM Video Coaching (manager can attend at no charge, if desired)

 Application & Benefit: 2-hour deeper dive with our in-house brain expert, Scott David. You will gain incredible insights that will shine incredible light on how you learn, lead, relate, and SELL!


Assessment with 3-Hour 1-ON-1 ZOOM Coaching $2,079


Purchase the assessment with 1-on-1 ZOOM Video coaching (manager can attend at no charge, if desired)

Application & Benefit: A very thorough and incredibly personalized look at your SALESMapä with our in-house brain expert, Scott David. Scott has coached almost 10,000 people through this, and it will literally change your life. Gain incredible insights that can radically redefine how you improve positive emotions and decrease negative emotions. This is anything but a 1-size-fits-all approach. You will learn exactly what you need to do (based on your unique brain wiring) to increase efficiency, effectiveness, productivity, happiness, and SALES!


Assessment with 6-Hour GROUP ZOOM Coaching $4,997 + $279 / person

Contact Us to purchase:

Two half day sessions of live ZOOM coaching; each participant does the assessment and 1-on-Group ZOOM Video Coaching. You can put as many people as you want in the ZOOM meeting.

Application & Benefit: You will experience incredible power in doing a group debrief – you will understand your colleagues at a much deeper level, and also understand your own strengths and potential derailers within the team. To say that this builds camaraderie, respect, and team building… would be a gross understatement. You will learn how the very things that push your buttons, are actually strengths in your team members (when others annoy you, it’s actually much less personal than you think). You will learn where your team has group-think (where the team is too “in-the-box” in strategy, tactics, and execution) and also where your team has gaps (needed
strengths that don’t exist anywhere on the team) – and what to do about this. This coaching is not only a debrief of the team’s results – but provides opportunities for team members to contribute ideas to help with: Strategy > Tactics > Execution. Though not necessary, we highly encourage Sales Managers, VP of Sales, Executives, and the President to attend — even if they don’t take the actual assessment. You will gain insights about your team that can literally change your culture and approach to leading and selling.

About Dave Kahle









In his first career as a sales person, Dave Kahle was the number one sales person in the nation for two different companies, in two distinct selling situations. That led to his second career as a sales authority.

As a sales authority, Dave has written 13 books, which have been translated into eight languages and available in 20 countries, and presented over 1,000 times in 47 states and 11 countries.  He’s trained literally tens of thousands of sales people to sell better, thousands of sales managers to manage better, and has worked personally and contractually with over 459 companies.

Resources For Results.