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Should you hire a technical person and try to make him a sales person or a sales person and train them in the technical?

Here’s my answer.  Take a moment and read this article.

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Sales Leaders’ Q&A: Hiring Good Sales People (QA-SM-1) – Dave Kahle Wisdom

Which of these two choices is more likely to result in an effective sales person: hiring someone with technical expertise or industry experience and training them to become a sales person, hiring someone with sales aptitude, and training them in the product knowledge and technical aspects of the job?

All the Best,
Dave Kahle