Should you hire a technical person and try to make him a sales person or a sales person and train them in the technical?
Here’s my answer. Take a moment and read this article.
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Which of these two choices is more likely to result in an effective sales person: hiring someone with technical expertise or industry experience and training them to become a sales person, hiring someone with sales aptitude, and training them in the product knowledge and technical aspects of the job?
All the Best,