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Call reluctance is what we call that feeling that every sales person experiences at one time or other — you’re hesitant to pick up the phone or visit a new person because you feel like you may be rejected, or you are interrupting the customer’s day. The issue then becomes that your feelings limit your actions and reduce your effectiveness.
In order to be effective, you need to overcome those feelings. Learning to deal with call reluctance is one of the skills of the best salespeople.