The Sales Resource Center®
The Sales Resource Center®
The Second Most Important Set of Words in Your Business

Words are important, and in a business, the right selection of words can make the difference between success and failure. 

The second most important set of words you create capsulize the value that you bring to the market in a brief and persuasive way. A Value-Added Proposition (sometimes known as an elevator speech) has enormous power to attract the right customers and organize your business. 

Learn why this is so important, and how to create three different versions of it.